By Jason Apuzzo. As a brief tribute to Steve Jobs and his remarkable legacy, I thought we’d take a look back at Apple’s famous 1984 ad introducing the Macintosh, an ad directed by Ridley Scott. It was this ad, run only once – during 1984’s Super Bowl – that introduced the Macintosh to the world.
The ad is, of course, a succinct and marvelously effective little riff on George Orwell’s original 1984 – although somehow I don’t remember any busty blonde athletes in that novel, do you? (Jobs & Co. really knew how to sell.)
In any case, enjoy it, reminisce, and perhaps even learn something from it. The ad very much captures Jobs’ innovative spirit, which we’ll certainly miss.
Posted on October 7th, 2011 at 12:43pm.
The real irony is that when you consider how locked down Apple was with iTunes, iPhone, iPod, iPad, etc they became that which they protested in this ad.
Dave, I understand your point, but can you really blame them given how compulsively copied their primary systems and products have been over the years?
They make it a lot more difficult than it has to be. Try copying your own music, bought and paid for, from your ipod to another mp3. It’s a nightmare.